Social Media and Digital Marketing (7513)

Last Updated: 03 Nov 2016
These qualifications recognise the rapid growth of the Social Media and Digital Marketing sectors as business tools and has been developed to support learners wishing to enter this evolving environment. The Digital Marketing diploma has been developed in partnership with Agilisys Arch allowing us to engage extensively with industry and employers. The Social Media for Business diploma has two pathways for Marketing and Technical aspects which recognise the skills and knowledge required by a learner to be effective in their chosen career. There are also awards and certificates available.
Watch the launch of the Social Media for Business Diploma on You Tube: http://youtu.be/44V7aZ3p6pk
SmartScreen support coming soon.
These qualifications are aimed at learners entering the Social Media and Digital Marketing sector as well as those already working in these areas who are looking to renew their skills with formal training.
Available to deliver in the following:
  • England
  • Wales
  • Scotland
  • Northern Ireland
  • Ireland
  • International

Interested in delivering this qualification?

Find out more about how to become an approved City & Guilds centre or fill out our online customer application form

General Information

What Is Involved In Studying This Course?

Digital marketing and Social Media for Business is the use of digital media to attract and engage with current and potential customers, for example online advertising, email marketing, social media campaigning, and search engine optimisation. The rich data generated enables granular analysis of what has worked, demanding analytical and creative skills above those demanded in traditional marketing and advertising. The are clear pathways and optional groups in each qualification to support the learners journey into this sector.

What Careers Can This Lead To?

These qualifications can lead to a wealth of careers opportunities from Web developer, Social Media managers to digital marketing analysers and email marketeers.

What Is Involved With Delivering This Course?

Centres delivering these qualifications are expected to ensure there is access to Social Media either externally or via their intranet system.

Level 3

The Level 3 Diplomas assess learners to ensure they understand social media and digital marketing as a competitive business tool and how these tools and skills can be utilised proactively and constructively. The diplomas include units to cover a range of knowledge and skills to fully understand the impact and power of social media and digital marketing in this current age.

What Careers Can This Lead To?

       Digital Marketing Assistant       Digital Marketing Manager       Online Marketing Manager       Communications Officer       PR       Advertising       Digital Account Manager       Content Manager       Web developer       Web analyst       Social Media Analyst       Enterprise Developer       Social Media Assistant       Social Media Manager       Social Media Consultant       Enterprise Developer

Level 3 Diploma in Social Media for Business (7513-03)

Last Registration Date: 31 Dec 2017 Supportive services: SmartScreen Learning Assistant

Level 3 Diploma in Social Media for Business - Generic

  • Accreditation No: 600/4967/4 This is a reference number related to UK accreditation framework
  • Type: Credit based qualification This is categorisation to help define qualification attributes e.g. type of assessment
  • Credits: 42 Credits are a measure of the size of the qualification
  • Guided Learning Hours: 257 - 420 This is the average contact time a centre would typically commit
  • Total Qualification Time: Data unavailable This is the total contact time a centre would typically commit
  • Key Stage: Data unavailable This shows the equivalent Key Stage level.
  • Last Certification: 31/12/2020 This is the last date that a certificate can be issued

Level 3 Diploma in Social Media for Business - Marketing

  • Accreditation No: 600/4967/4 This is a reference number related to UK accreditation framework
  • Type: Credit based qualification This is categorisation to help define qualification attributes e.g. type of assessment
  • Credits: 42 Credits are a measure of the size of the qualification
  • Guided Learning Hours: 257 - 420 This is the average contact time a centre would typically commit
  • Total Qualification Time: Data unavailable This is the total contact time a centre would typically commit
  • Key Stage: Data unavailable This shows the equivalent Key Stage level.
  • Last Certification: 31/12/2020 This is the last date that a certificate can be issued

Level 3 Diploma in Social Media for Business - Technical

  • Accreditation No: 600/4967/4 This is a reference number related to UK accreditation framework
  • Type: Credit based qualification This is categorisation to help define qualification attributes e.g. type of assessment
  • Credits: 42 Credits are a measure of the size of the qualification
  • Guided Learning Hours: 257 - 420 This is the average contact time a centre would typically commit
  • Total Qualification Time: Data unavailable This is the total contact time a centre would typically commit
  • Key Stage: Data unavailable This shows the equivalent Key Stage level.
  • Last Certification: 31/12/2020 This is the last date that a certificate can be issued

Level 3 Social Media for Business (7513-13)

Last Registration Date: 31 Dec 2017

Level 3 Award in Principles of Social Media Advertising and Promotion

  • Accreditation No: 600/7154/0 This is a reference number related to UK accreditation framework
  • Type: Credit based qualification This is categorisation to help define qualification attributes e.g. type of assessment
  • Credits: 6 Credits are a measure of the size of the qualification
  • Guided Learning Hours: 34 - 34 This is the average contact time a centre would typically commit
  • Total Qualification Time: Data unavailable This is the total contact time a centre would typically commit
  • Key Stage: Data unavailable This shows the equivalent Key Stage level.
  • Last Certification: 30/09/2018 This is the last date that a certificate can be issued

Level 3 Certificate in Principles of Social Media Advertising and Promotion

  • Accreditation No: 600/7156/4 This is a reference number related to UK accreditation framework
  • Type: Credit based qualification This is categorisation to help define qualification attributes e.g. type of assessment
  • Credits: 17 Credits are a measure of the size of the qualification
  • Guided Learning Hours: 98 - 98 This is the average contact time a centre would typically commit
  • Total Qualification Time: Data unavailable This is the total contact time a centre would typically commit
  • Key Stage: Data unavailable This shows the equivalent Key Stage level.
  • Last Certification: 30/09/2018 This is the last date that a certificate can be issued

Level 3 Award in Principles of Social Media within a Business

  • Accreditation No: 600/7157/6 This is a reference number related to UK accreditation framework
  • Type: Credit based qualification This is categorisation to help define qualification attributes e.g. type of assessment
  • Credits: 6 Credits are a measure of the size of the qualification
  • Guided Learning Hours: 42 - 42 This is the average contact time a centre would typically commit
  • Total Qualification Time: Data unavailable This is the total contact time a centre would typically commit
  • Key Stage: Data unavailable This shows the equivalent Key Stage level.
  • Last Certification: 31/12/2020 This is the last date that a certificate can be issued

Level 3 Award in Principles of Mobile Social Media for a Business

  • Accreditation No: 600/7158/8 This is a reference number related to UK accreditation framework
  • Type: Credit based qualification This is categorisation to help define qualification attributes e.g. type of assessment
  • Credits: 5 Credits are a measure of the size of the qualification
  • Guided Learning Hours: 28 - 28 This is the average contact time a centre would typically commit
  • Total Qualification Time: Data unavailable This is the total contact time a centre would typically commit
  • Key Stage: Data unavailable This shows the equivalent Key Stage level.
  • Last Certification: 30/09/2018 This is the last date that a certificate can be issued

Level 3 Certificate in Principles of Website Creation and Optimisation

  • Accreditation No: 600/7231/3 This is a reference number related to UK accreditation framework
  • Type: Credit based qualification This is categorisation to help define qualification attributes e.g. type of assessment
  • Credits: 19 Credits are a measure of the size of the qualification
  • Guided Learning Hours: 102 - 102 This is the average contact time a centre would typically commit
  • Total Qualification Time: Data unavailable This is the total contact time a centre would typically commit
  • Key Stage: Data unavailable This shows the equivalent Key Stage level.
  • Last Certification: 30/09/2018 This is the last date that a certificate can be issued

Level 3 Award in Social Networking Management for Business

  • Accreditation No: 600/7232/5 This is a reference number related to UK accreditation framework
  • Type: Credit based qualification This is categorisation to help define qualification attributes e.g. type of assessment
  • Credits: 7 Credits are a measure of the size of the qualification
  • Guided Learning Hours: 38 - 38 This is the average contact time a centre would typically commit
  • Total Qualification Time: Data unavailable This is the total contact time a centre would typically commit
  • Key Stage: Data unavailable This shows the equivalent Key Stage level.
  • Last Certification: 31/12/2020 This is the last date that a certificate can be issued

Level 3 Award in Principles of Website Creation and Optimisation

  • Accreditation No: 600/7234/9 This is a reference number related to UK accreditation framework
  • Type: Credit based qualification This is categorisation to help define qualification attributes e.g. type of assessment
  • Credits: 12 Credits are a measure of the size of the qualification
  • Guided Learning Hours: 66 - 66 This is the average contact time a centre would typically commit
  • Total Qualification Time: Data unavailable This is the total contact time a centre would typically commit
  • Key Stage: Data unavailable This shows the equivalent Key Stage level.
  • Last Certification: 31/12/2020 This is the last date that a certificate can be issued

Level 3 Certificate in Social Media Marketing Within a Business

  • Accreditation No: 600/7236/2 This is a reference number related to UK accreditation framework
  • Type: Credit based qualification This is categorisation to help define qualification attributes e.g. type of assessment
  • Credits: 17 Credits are a measure of the size of the qualification
  • Guided Learning Hours: 106 - 106 This is the average contact time a centre would typically commit
  • Total Qualification Time: Data unavailable This is the total contact time a centre would typically commit
  • Key Stage: Data unavailable This shows the equivalent Key Stage level.
  • Last Certification: 31/12/2020 This is the last date that a certificate can be issued

Level 3 Certificate in Mobile Social Media for a Business

  • Accreditation No: 600/7375/5 This is a reference number related to UK accreditation framework
  • Type: Credit based qualification This is categorisation to help define qualification attributes e.g. type of assessment
  • Credits: 16 Credits are a measure of the size of the qualification
  • Guided Learning Hours: 92 - 92 This is the average contact time a centre would typically commit
  • Total Qualification Time: Data unavailable This is the total contact time a centre would typically commit
  • Key Stage: Data unavailable This shows the equivalent Key Stage level.
  • Last Certification: 30/09/2018 This is the last date that a certificate can be issued

Level 3 Certificate in the Principles of Social Media for a Business

  • Accreditation No: 600/7376/7 This is a reference number related to UK accreditation framework
  • Type: Credit based qualification This is categorisation to help define qualification attributes e.g. type of assessment
  • Credits: 26 Credits are a measure of the size of the qualification
  • Guided Learning Hours: 108 - 197 This is the average contact time a centre would typically commit
  • Total Qualification Time: Data unavailable This is the total contact time a centre would typically commit
  • Key Stage: Data unavailable This shows the equivalent Key Stage level.
  • Last Certification: 31/12/2020 This is the last date that a certificate can be issued

Level 3 Award in Principles of Keywords and Optimisation in Social Media

  • Accreditation No: 600/7617/3 This is a reference number related to UK accreditation framework
  • Type: Credit based qualification This is categorisation to help define qualification attributes e.g. type of assessment
  • Credits: 5 Credits are a measure of the size of the qualification
  • Guided Learning Hours: 30 - 30 This is the average contact time a centre would typically commit
  • Total Qualification Time: Data unavailable This is the total contact time a centre would typically commit
  • Key Stage: Data unavailable This shows the equivalent Key Stage level.
  • Last Certification: 30/09/2018 This is the last date that a certificate can be issued

Level 3 Diploma in Digital Marketing (7513-30)

Last Registration Date: 31 Dec 2017

Level 3 Diploma in Digital Marketing

  • Accreditation No: 601/0110/6 This is a reference number related to UK accreditation framework
  • Type: Credit based qualification This is categorisation to help define qualification attributes e.g. type of assessment
  • Credits: 74 Credits are a measure of the size of the qualification
  • Guided Learning Hours: 472 - 505 This is the average contact time a centre would typically commit
  • Total Qualification Time: Data unavailable This is the total contact time a centre would typically commit
  • Key Stage: Data unavailable This shows the equivalent Key Stage level.
  • Last Certification: 31/12/2020 This is the last date that a certificate can be issued

Level 4

The Level 4 Diploma assesses learners to ensure they understand digital marketing and its current methodology, practice and tools. The diploma includes units to cover a range of knowledge and competence skills to fully understand the capability and requirements of digital marketing today.

What Careers Can This Lead To?

  • Digital marketing (ad / campaign) manager 
  • Digital marketing analyst
  • Ecommerce marketing manager
  • Search marketing manager / executive
  • Social media marketing manager
  • Acquisition manager
  • Link builder executive
  • CRM manager
  • Email campaign manager 
  • Digital fundraising campaign manager
  • Mobile marketing manager
  • Web designer
  • Web product manager
  • Web analyst
  • Video marketing director
  • Video marketing editor
  • Video marketing online channel manager
  • Digital marketing manager/director (360 degree role)

Level 4 Diploma in Digital Marketing (7513-40)

Last Registration Date: 31 Dec 2017

Level 4 Diploma in Digital Marketing

  • Accreditation No: 601/2447/7 This is a reference number related to UK accreditation framework
  • Type: Credit based qualification This is categorisation to help define qualification attributes e.g. type of assessment
  • Credits: 120 Credits are a measure of the size of the qualification
  • Guided Learning Hours: 585 - 677 This is the average contact time a centre would typically commit
  • Total Qualification Time: Data unavailable This is the total contact time a centre would typically commit
  • Key Stage: Data unavailable This shows the equivalent Key Stage level.
  • Last Certification: 31/12/2020 This is the last date that a certificate can be issued

Additional information for centres

Smart Screen

SMARTSCREEN IS AVAILABLE FOR THIS QUALIFICATION

SmartScreen is our online portal for tutor, assessors and learners that provides unit-specific support materials and tutor forums to complement the delivery and learning experience

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LEARNING ASSISTANT IS AVAILABLE FOR THIS QUALIFICATION

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