City & Guilds Teams Up with London Youth
City & Guilds develops quality for London Youth
20 June 2012
City & Guilds’ charity work with London Youth has given staff the opportunity to volunteer and resulted in the organisation receiving a City & Guilds accredited quality mark.
Over the past three years City & Guilds has been working with London Youth, a charity that represents over 400 community organisations serving young people. During this time, City & Guilds has worked on a pro-bono basis to develop a City & Guilds accredited quality mark for London Youth’s members – a quality assurance mark that has now been fully implemented across the charity’s network of youth clubs and community centres.
The quality mark ensures that all of London Youth’s member organisations provide high standards of service and meet the needs of young people. It is now a requirement if an organisation wants to become a member of London Youth.
Head of Quality Standards at London Youth, Gary Hartin, says: ‘Good youth work requires outstanding front-line delivery and robust organisation to back it up. The quality mark focuses on both, helping members to achieve long-lasting improvements, and giving a badge of excellence to market to young people, their families and potential funders.’
Quality standard for charities
By introducing a quality standard for charity workers, City & Guilds is bringing career development to staff in an industry sector where they rarely have the opportunity to receive formalised training.
City & Guilds Project Manager, Christopher Johnson, has been leading the work with London Youth. He says: ‘This has been a remarkable journey for us in the team in terms of developing a working relationship and partnership with an external organisation such as London Youth.’
Because the development of the quality mark formed part of City & Guilds’ pro-bono work for charity, it required a different internal approach to succeed.
‘At times this project has been a challenge for all in the team in terms of adapting and becoming immersed in a process that is not core to our everyday roles,’ reflects Johnson, ‘but we all realise that working with London Youth fits with the City & Guilds initiatives of unlocking talent and connecting more with the youth sector.’
After introducing the quality mark, London Youth surveyed its member organisations to assess its impact. The survey showed that 70% of organisations achieving the quality mark felt it would help attract more young people to their club, and 87% thought the mark would improve their ability to raise more funds.