A day in the life of… a Google apprentice
Last year, Jack Woodward started a year-long apprenticeship at Google instead of going to university. Now, he’s a full-time employee
29 September 2014
After Jack Woodward took his A-levels, he was eager to break into the IT industry, but didn’t want to pay the hefty university fees. So, he applied to the City & Guilds Level 3 Social Media and Digital Marketing apprenticeship instead. He found the course on the national apprenticeship website, and it proved to be the perfect learning solution. It only lasted a year, and he earned while he learned.
For four days a week, Jack worked at the Google offices in London as an analyst, deciphering search trends for advertising companies. On the fifth day, he studied the theory behind digital marketing campaigns in a classroom. Jack tells us how a typical day on the apprenticeship might go:
7am: I arrive at Google and head straight to the office gym for an early-morning workout. The apprenticeship is better paid than most, so I can afford to relocate from my home in Gloucestershire to London. This means I don’t have to waste my entire morning commuting.
8am: I often eat breakfast at my desk. The facilities at Google are fantastic, so there’s always free food and the coffee machines are top of the range.
8.30am: The working day begins. In my apprenticeship, I work with travel advertisers to help them understand what young people search for online when they want to go on holiday. In a typical day, I could spend the morning researching and analysing how the younger generation uses social media and the web. For example, what do they look for, when are they looking for it and which search terms do they use?
12pm: I meet with clients to present my research findings. The Google meeting rooms are my favourite part of the office. Each one is decorated differently, so some have velvet-padded walls while others have chandeliers! It’s very creative.
1pm: The other apprentices and I head to the Google cafeteria for lunch.
2pm: Most of the apprentices are aged between 18 and 19, so we often have focus groups with clients. They ask us questions and give us scenarios so they can get a better insight into the mind of a teenager. We help them to understand how best to relate to us.
3pm: Depending on the project, I can be brainstorming social media strategies with my team, or researching YouTube videos about holidays in Magaluf. That’s the great thing about the apprenticeship; it is designed to give you a taste of the industry to see what you enjoy most.
4pm: Mid-afternoon, I head to one of the many chill-out areas to reboot my mind. The beanbags are much more comfortable than sitting at a desk.
5.30pm: I finish for the day and head home to start on my coursework modules.
When Jack’s apprenticeship ended at the beginning of this year, he managed to transition into an analyst role with the Google + team. Jack is now busy gaining as much experience as he can and one day hopes to move into the web development side of the business.
Learn more about social media apprenticeships >