City & Guilds unveils a new look, setting out its ambition to help people and employers thrive in the new AI era
Clearer information, better digital experiences, more responsive support and a broader portfolio of skills solutions underpin the next chapter for colleges, training providers and employers.
09 October 2026
London, October 7th – City & Guilds has unveiled a refreshed visual identity, signalling a wider ambition to meet the challenge of a new AI era and changing skills world by supporting further education colleges, training providers and employers to access, deliver and recognise the skills their learners and workforces need.
For customers, the ambition is practical: clearer information to help them choose the right qualifications and services, technology that makes everyday interactions easier, more responsive support, and a broader offer to meet changing needs. The new identity accompanies wider investment in products, services and digital experiences alongside the technology that underpins them.
For FE colleges and training providers balancing changing qualification requirements, employer demand and learner needs, this means more support in finding the right products and services so they can focus on what matters, teaching, assessment and learner progression.
For employers the aim is clear, offering skills solutions aligned with the capabilities their businesses need, supported by easier access to workforce development and assessment services. At the heart of all of it is the learner, with an overarching ambition to provide the opportunity to gain trusted skills that support entry into work, career progression and the confidence to adapt and thrive.
Building on nearly 150 years of expertise City & Guilds is meeting the challenge head on of a world in which technology and AI are reshaping jobs and career pathways. Offering an expanding portfolio of qualifications and skills solutions, including digital credentials It is focused on preparing learners for work and helping employees develop new capabilities.
Andy Moss, Interim CEO of City & Guilds, said:
“Our customers want a partner that understands the pressures they face and makes it easier to deliver the skills people need. For a college, that means being able to find clear information, access the right support and use technology that helps staff get things done. For an employer, it means finding skills solutions that meet the needs of their workforce.
“That is the ambition behind this next chapter for City & Guilds. We are focusing on better digital experiences, more responsive services and a broader portfolio, shaped around the needs of the colleges, training providers and employers we work with every day.
“Our refreshed identity reflects that direction. We want customers to see what it means for them: a partner that helps them respond to change, support their learners and build the capabilities their organisations need.
“Our heritage gives us a strong foundation. Our focus is on helping our customers achieve more through skills. Supporting employers to grow, people to have the chance to shape their own future and communities to thrive. We know even more is possible.”
As part of PeopleCert, City & Guilds is strengthening its ability to deliver on this ambition at scale, utilising its international reach and digital innovation while building on its established expertise and trusted standards.
The refreshed visual identity will appear across communications, digital experiences and learning materials. The recognisable City & Guilds logo remains at its heart, connecting a proud heritage with a confident, contemporary expression of its future.
At the centre of this next chapter is the belief that more is possible through skills: more confidence for educators delivering learning, more capability for employers building their workforce, and more opportunity for learners shaping their future.
Since its foundation in 1878, City & Guilds has helped people build skills that change lives. Its ambition today is to make those opportunities easier for customers to access and deliver.