Multi-channel marketer qualifications and training courses

Last Updated: 17 Sep 2026

Product code 9620

Effective marketing is essential for organisations seeking to build brand awareness, engage customers and drive sustainable business growth. The Multi-Channel Marketer apprenticeship helps organisations develop skilled marketing professionals who can plan, deliver and evaluate marketing activities across a range of channels, platforms and customer touchpoints.

Working within marketing teams, apprentices develop the practical knowledge and skills required to create content, coordinate campaigns, analyse performance data and support customer engagement activities. They learn how to use a variety of marketing technologies and communication channels to contribute to integrated marketing campaigns that support organisational objectives.

Aligned to the ST1031 occupational standard, the apprenticeship develops practitioners who can support the implementation of marketing strategies, deliver customer-focused campaigns and use insight-driven approaches to improve marketing effectiveness. Apprentices are equipped to work across digital and offline marketing activities while applying professional standards, regulatory requirements and best practice in customer communications.

Key facts

Level 3
ST1031
Typical duration: 18 months
Route: Sales, Marketing and Procurement
Grades: Pass, Distinction

Assessment methods:

Portfolio (internally and externally quality assured)
Professional discussion (externally assessed)

General information

Marketing Administrator and Social Media Assistant.

Designed around the ST1031 occupational standard, the apprenticeship develops the knowledge, skills and behaviours required to support the delivery of marketing activities across multiple channels and platforms. Apprentices learn how to contribute to campaign planning and evaluation, create engaging marketing content and use customer and market insights to improve marketing performance.

Learners will develop the ability to:

Contribute to marketing plans and campaigns
Conduct marketing and customer research
Create and manage content across multiple channels
Support social media, website and email marketing activities
Build and implement integrated marketing campaigns
Monitor, analyse and evaluate campaign performance
Use customer relationship management (CRM) systems effectively
Apply marketing legislation, GDPR and compliance requirements
Work collaboratively with internal stakeholders and external suppliers
Use emerging technologies and AI responsibly within marketing activities e.

Throughout the apprenticeship, learners gain practical experience applying marketing principles within real workplace environments. They develop the confidence to support campaign delivery, improve customer engagement and contribute to measurable business outcomes through effective marketing practice

Assessment

How will apprentices demonstrate occupational competence?

City & Guilds' assessment approach enables apprentices to demonstrate occupational competence through activities that reflect the realities of modern marketing practice. Assessment focuses on the practical application of knowledge, skills and behaviours within workplace contexts, allowing apprentices to evidence their ability to contribute to marketing campaigns, create content, analyse performance and support stakeholder engagement.

The combination of a project report with presentation and questioning, alongside a professional discussion, enables apprentices to demonstrate both their practical marketing capability and the professional judgement required to support successful marketing outcomes. Assessment evidence can be generated through real workplace projects and activities, ensuring a holistic demonstration of occupational competence.

Apprentices will achieve one of the following grades:

Pass
Distinction

How to register

Approval to deliver

To deliver this apprenticeship assessment, organisations must be an approved City & Guilds centre.

If you are not approved as a City & Guilds centre, you can

Apply to become a centre

If you are already approved as a City & Guilds centre, you can:

Apply for approval through the Quality Portal in Walled Garden by completing a Qualification Approval (QAP) form.

Request a call back from a member of our team to discuss your needs

Registration of apprentices

Registration of apprentices takes place in Proficient, our online administration platform.

Support and resources:

Centres can access a range of support and resources designed to help deliver and assess the apprenticeship successfully, including:

Apprenticeship assessment handbook: Including assessment details, timelines, task specifications and grade weightings.

Resources in SmartScreen and/or Proficient: Such as, exemplar materials and reports - will be available soon.
Team support: Quality assurance, and ongoing customer and technical support.

This helps providers deliver high-quality apprenticeship assessment confidently and consistently. Our specialist teams work closely with providers to support implementation, share best practice and help ensure a positive experience for apprentices and employers.

There are no documents available.