How Assured delivers credibility and differentiation

In today’s competitive training landscape, recognition matters. That’s why Get Certified for Operational Excellence chose Assured - to gain credibility, stand out, and grow. Here’s how they did it.

02 October 2025

Get Certified for Operational Excellence delivers practical, online certification programmes for frontline teams and tailored leadership coaching in manufacturing and operations. Their mission: to make continuous improvement a daily reality for clients ranging from mid-sized manufacturers across Asia, Europe, and the Americas to global brands like Saint-Gobain and Unilever. 

However, even high-quality training risks being overlooked - which can limit reach, impact, and growth. Despite strong learner outcomes, Get Certified for Operational Excellence were facing two key challenges:  

• Credibility: Employers wanted evidence that training was rigorous and met independent standards. 
• Differentiation: In a market crowded by theory-heavy Lean Six Sigma courses, standing out was difficult – especially without formal recognition. 
  Assured benchmarks training programmes against a global standard, providing the team with robust, independent validation. For Get Certified for Operational Excellence, this meant: 

1. Reassuring clients with a respected, third-party credential. 
2. Enhancing market positioning, and opening opportunities in regulated industries. 
3. Aligning themselves with City & Guilds, an industry-recognised and respected brand known for practical, rigorous skills, and learner-focused excellence in manufacturing. 

‘This collaboration adds significant value for our participants and underlines our shared commitment to quality, capability-building, and lasting impact.’ Explained Julija Tiškevičiūtė, European Sales & Marketing Lead. 

The onboarding process with City & Guilds was structured, highly supportive, had clear guidance and thorough reviews. The team received valuable feedback not only on compliance but also on improving learner experience and market positioning. The Assured process helped enhance procedure, refine messaging, clarify learning outcomes, and boost confidence in the programme’s quality.  

James Smith, Managing Director of Get Certified for Operational Excellence noted how Assured had helped evidence and build market position, ‘Our programme now has the credibility to match its high-quality learning experience.’  

‘If you’re serious about building trust and long-term growth, getting Assured by City & Guilds is a must-have,’ says Smith. ‘The process is professional, fair, and well-supported – and the credibility it brings is immediate.’ 

City & Guilds Assured status is transforming perceptions, boosting employer confidence, and helping the team justify training costs. It positions Get Certified for Operational Excellence as a strategic partner, not just a training provider, aligning with their goal to certify thousands of frontline change agents. Improvements are expected immediately in engagement, conversion, and learner motivation, with measurable growth in clients and partnerships over the next 6 to 12 months. 

As Damien Mountjoy, Quality Director summed up ‘Being Assured by City & Guilds isn’t the finish line, it’s the foundation we’ll continue to build on.’