IAB members

To demonstrate our commitment to meeting employers’ needs in the Beauty, Nails, Spa, Media Make-up and Complementary Therapies sectors we formed our Industry Advisory Board (IAB).

The IAB comprises employers, Professional Associations and product houses to ensure that we have the rigour, quality and content needed in all that we do to support young people to progress.

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Alicia Hayes

City & Guilds Industry Advisory Board


Alicia is the Training Development Manager for Guinot Mary Cohr UK, developing the treatment and commercial retail standard division for Franchise and UK Salons and Spas.

Alicia has had 15 years within the Beauty and Spa Industry, progressing from Beauty Therapist to Spa Manager. After completing her teaching degree whilst in the Further Education sector, Alicia progressed into the International Training developing Spa teams for pre-opening luxury 5* spas.

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Andrea Landsbury

City & Guilds Industry Advisory Board


Andrea Lansbury has spent the last 17 years within the senior management team of LVMH, the world’s largest luxury goods Group, where she is currently HR Director for Benefit Cosmetics. Prior to joining the world of luxury beauty, Andrea exercised her own entrepreneurial skills as a business woman and spent many years in wider retail management before taking the decision to settle where she feels most at home; as a true leader of people who share her passion for beauty and innovation.

Truly living the Company’s motto ‘Laughter is the Best Cosmetic’ Andrea has successfully nurtured a people culture where fun and individuality is celebrated alongside outstanding performance. Testament to this is Andrea’s collection of Best Employers awards, alongside Benefit’s triumphant success in 2014 when they were recognised as the UK’s number one premium cosmetics brand after less than 20 years in the UK market.

Andrea’s continual investment in people development is clear from her authored internal Company development programme; Passport to Success, which has since gone global with the potential to touch employees throughout Benefit’s 48 Countries, over five Continents. Her Group recognition also remains strong in this area as a favoured mentor to future senior managers; offering professional business expertise with her ever present personal touch.

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Angela Wheat

City & Guilds Industry Advisory Board

I have been in the beauty industry since 1977 (40 Years) training initially as a beauty therapist and electrologist, specialising in electrolysis with the Institute of Electrolysis in1979 after passing the Diploma in remedial electrolysis.

I have been able to maintain my passion and skills through constantly undertaking continuous professional development (CPD) with both industry and medical professionals. I love learning something new or just refreshing my knowledge, I am also a qualified teacher and holistic therapist.

I have had a full and varied career within the Beauty Therapy Industry working as therapist, College lecturer, examiner, consultant for City and Guilds, published author, salon manager, beauty expert for a local radio station, appeared in a TV documentary on channel 4, worked on the NHS Gender Identity Service CRG, Depilation Sub Committee regarding hair removal treatments for transgender patient’s pre-and post- surgery, NHs service provider for electrolysis and presently I am a salon owner.

I am an active member of the Board British Institute Association of Electrolysis & held the post of Chair between 2012 and 2015. I currently examine and teach courses for the British Institute Association of Electrolysis. I have been on the National Advisory Board for Beauty therapy for a number of years.

I am also a multi award winning therapist having won the FHT National Excellence Award for Beauty Therapist of the Year in October 2016 plus two regional awards for beauty therapy and outstanding contribution to the Health and Beauty Industry in June 2016.

I was made a fellow by the FHT the largest Professional Association of Therapists in the UK and Eire in 2017 as a mark of distinction to show that I had attained the highest standards of expertise , achievement and success.

I currently run my own successful beauty business & feel blessed to have a career which I thoroughly enjoy.

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Beverley Braisdell

City & Guilds Industry Advisory Board

I'm Made Up

Bev has worked in excess of 27 Years in a variety of fields within the Beauty, Nail & Make-Up industries. She is an Author of renowned book; 'The Hair & Make Up Artists Handbook' Published by (Hodder).

She is the Co-owner of the Make Up Company 'I'm Made Up', completing make up services on many events, festivals, films & celebrity clients. A Curriculum Leader in Media Make Up in an FE college and also teaches at University level where she wrote the Foundation Degree in Make Up.

A HABIA Forum Member, occasional Feature Writer ("The Voice of FE" (nails) Scratch Magazine), Guest Speaker & Judge for the National Nail Competition in Athens Greece and Guest Speaker at Excel & Olympia Trade Shows. Make Up Artist & Designer for Houston Jones Entertainment for short Films & music videos, TV (Britain's Got Talent) and Theatre (Sweeney Todd, Our House & Sister Act). Beverley is a passionate advocate for high standards in the industry.


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Brenda Griffin

City & Guilds Industry Advisory Board


Brenda came late in to the beauty industry in her 30s while living in Hong Kong. She studied at the prestigious Frederique Deleage French Beauty School. She went on to manage the beauty department of Jacques Dessagne in HK. She had been in recruitment sales for several years before that, after a few years as Cabin Crew.

In 1998, bringing together her skills in sales and beauty, Brenda was employed by UK beauty distributor, Light Concept Nails. Back in those days gel nails were a new thing and the business went from strength to strength. Light Concepts Nails was rebranded to Beauty Concepts International (BCI) Ltd. and Brenda became the Director of Training & Business Development, a position she still holds.

Brenda runs a UK wide team of freelance beauty & podiatry trainers. She is also an international trainer for Wilde Cosmetics in Germany, travelling to other English-speaking countries and supporting the international distribution network and the LCN Nail Bar franchise.

In her current position Brenda has been a judge for the Scratch Stars awards, The first Finish Nail Competition and the first Maltese nail competition. She is someone who has watched the beauty industry in the UK grow from strength to strength over almost 20 years and she is keenly aware that quality education, from experienced professionals who inspire others is the key to the success.

She has worked for City & Guilds as a consultant for the new technical awards, she sits on the C&G Beauty Industry Advisory Board and is also a member of the JCCP Aesthetic Practitioners sub-committee. She has also worked with VTCT in the development of the new Level 4 Award in Microblading.

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Candice Gardner

City & Guilds Industry Advisory Board


Candice Gardner has a specialist interest in connecting skin science and product technology with the practicalities of professional skin care. With 25 years’ industry experience, she is quoted frequently in the British and Irish consumer press, and writes regularly for beauty trade press. A dynamic speaker with an enthusiasm for teaching, Candice is requested to present at seminars, exhibitions and congresses around the world on all aspects of the professional skincare industry.

As Education Manager - Content for Dermalogica and The International Dermal Institute in the UK and Republic of Ireland, Candice is currently responsible for development of educational content and management of the extensive postgraduate curriculum in the region.

Working with and consulting for vocational awarding bodies, professional organisations, along with state and private sector colleges, Candice is passionate about raising industry standards, and sharing best practices.

Candice also acts as UK lead on the Dermalogica Global Education Task force that develops educational content, product and service protocols, along with structured workshops and presentations for global brand training.

Candice trained in South Africa at the Jill Farquharson International College of Beauty Therapy, qualifying with diplomas from the South African Association of Health and Skincare Professionals (SAAHSP), CIBTAC and CIDESCO. As a skin and body therapist, aromatherapist and electrologist, she joined Jennifer Eales’ Skincare & Body Therapy Clinic, one of South Africa’s premier Day Spas. Strong retail focus and a high profile clientele meant soft skills were as important as exceptional services.

Always enhancing her proficiencies, Candice’s commitment to professional development formed the foundation for a career in education and training.

At the beginning of 1998 Candice decided to travel and further her career. Moving to London she worked as a skin and massage therapist to gain insights into the British market before joining the Education Team at The International Dermal Institute and Dermalogica.

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Clare Anderson

City & Guilds Industry Advisory Board

Lava Shell Massage | Shared Beauty Secrets

Clare Anderson, Founder & MD of Shared Beauty Secrets the exclusive distributor of Lava Shells, the worlds first self-heating massage tool.

With a combined experience working in health and beauty across leading brands over the past 25 years Clare set up Shared Beauty Secrets after discovering Lava Shells whilst on holiday in 2009.

Being both popular and instantly recognisable the Lava Shells with their seamless massage of heat and touch have continued to take the industry by storm. Clare was inspired to develop Kokolokahi pre-blended body oils, available to trade professionals and the consumer retail market. Harnessing the very best from nature the indulgent blend of Coconut, Argan and Shea oils are combined with pure essential oils to offer six unique sensory body oils and the Kokolokahi range is growing all the time

As a supplier to the trade we pride ourselves on ensuring our training addresses all aspects of the ever-changing spa and beauty sector, using modern massage techniques with Lava Shells, Molten Lava Stones and hands free tools and techniques.
Shared Beauty Secrets have created a range of 10 beautiful professional treatments which are delivered by our highly experienced training team to qualified therapists across the UK, Ireland and Channel Islands and are accredited by the FHT. We also offer a specific range of training courses and workshop programmes to students undergoing their studies at college.

Our clients employ thousands of therapists across the breadth of the industry, yet all rely on the quality of training we deliver to their teams of staff. Our treatments are offered at names such as Ragdale, Celtic Manor, Champneys, Reynolds Group, Bannatyne, Mandarin Oriental and Moddershall Oaks to name a few.

We are proud to be working with City & Guilds and share our experience as an Industry Brand Partner.

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Ellie Tidy

City & Guilds Industry Advisory Board


Ellie is the Franchise Development Manager for Guinot Mary Cohr UK, the first professional skincare brand in the UK & Ireland to offer a High Street Beauty Salon franchise opportunity. Prior to her franchise role, Ellie had a successful career in the professional beauty industry, working as a beauty therapist within the UK and internationally in Australia and China.

12 years ago her Guinot Mary Cohr journey started when she joined the training school and after gaining her teaching qualification became a Regional Trainer. After 4 years on the road delivering training courses across the UK and Ireland , Ellie returned to the Ascot base as Training Development Manager. In 2015 Ellie was offered the position of Franchise Development Manager bringing her operational knowledge and industry expertise to Guinot’s growing franchise network. Ellie is now the first point of contact for a prospective franchisee and is responsible for the recruitment of new and development of existing franchise salons.

In 2016 Ellie became the first person within the beauty sector to achieve a QFP (Qualified Franchise Professional). As a QFP Ellie holds the only nationally recognised qualification specific to the franchising industry. Awarded by the British Franchise Association (bfa), it signifies a highly developed level of expertise and experience in franchising and a thorough understanding of its complexities, ethical standards and best practices. In addition to heading up the franchise department, Ellie line manages the two company owned sites focusing on the commercial and operational aspects of the daily salon business.

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Faye Dean

City & Guilds Industry Advisory Board

Sanctum Beauty

Faye Dean, owner of Sanctum Beauty, has built up her beauty therapy business and reputation since 6th April 2012, with one very specific goal in mind – ‘To provide our clients with the very best treatments available, in beautiful and luxurious surroundings and always ensuring the very highest level of client care.

We have designed our salon with the comfort of our clients at the very forefront of our ideas. Shiatsu massaging pedi-spas, a designated relaxation area and spacious treatment rooms all aid the feeling of complete relaxation that you will experience during your visit.

We have carefully researched and have chosen some of the very finest beauty and spa brands in the world. Our treatment menu was designed to fuse together the best of beauty and spa, offering our clients innovative and progressive treatments and also more traditional techniques that have stood the test of time.

Our therapists are trained to the very highest standards, and continuing professional development is a key factor at Sanctum Beauty, to ensure we are always offering our clients the best possible treatments and techniques.

At Sanctum Beauty we like to give something back, and the salon actively supports our chosen charity CLIC Sargent, who care for children and young adults with cancer.

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Gill Morris

City & Guilds Industry Advisory Board


Gill Morris is a Fellow of the Royal Society of Arts, a Charted Marketer, an author of 3 textbooks, chair of C&G National Advisory Committee for Beauty, an international trainer and presenter and currently Director of Commercial Development for Sterex.

Gill was also a founding and non executive director of a Standard Setting Body, Chair of the Beauty Industry Authority and also a past member of the Professional Speaking Association; with her expertise in public speaking and her passion for the subjects of electrolysis, marketing and all things beauty business related her presentations and knowledge are much in demand.

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Jacquie Slater

City & Guilds Industry Advisory Board


Jacquie is a professional skin therapist, trainer, educator and writer. As Education Training Manager for Dermalogica, Jacquie is responsible for maintaining educational standards in alignment with the College Partnership Programme. As well as working on curriculum, she actively trains all the Training Specialist Team in Dermalogica brand service standards and techniques.

Gathering over 35 years of experience within the Skin Care Industry, Jacquie has worked in many capacities from operating her own successful business, managing several salons and spa’s and teaching both graduate and post graduate education.

Jacquie says, “I’ve spent all my working life in this exciting industry. I studied hairdressing and beauty therapy at college for 3 years and went straight into salon work; gained over 10 years of industry experience before deciding that education was where my heart truly lay. I studied for my teaching diploma and worked as a beauty therapy lecturer in a further education college. After 6 years of undergraduate training, I joined the number one professional skin care brand, Dermalogica. I have shared my passion for skin health for over 20 years; five of those years spent working at head office in Los Angeles

Within her current role, Jacquie uses her knowledge and experience to support the Education Manager in developing and updating the College Partnership Programme; her goal… to prepare students for an industry she still celebrates being part of today.

Specializing in alternative therapies, she has presented at trade shows and major press events and congresses. Her position also involves the regular contribution of articles for trade and consumer magazines.

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Julie McFadden

City & Guilds Industry Advisory Board


Julie worked in various roles within the insurance industry, from claims assessor to managing a team of claims auditors, for 23 years.

In 2000, Julie took the opportunity to study complementary therapies and has been involved in the therapy industry for 17 years as a practitioner and salon owner, offering lots of therapies. She became a lecturer in complementary therapies at Chichester College, teaching all aspects of complementary therapies including her passion, reflexology and business.

Julie enjoys her role at FHT as it allows her to combine both her insurance, complementary therapies and teaching experience. As the Compliance Manager, Julie’s duty is to ensure that FHT is compliant in its role as an insurance broker, which is regulated by the Financial Conduct Authority. She reviews all areas of insurance for students and members requiring insurance to ensure that they are covered for the treatments, but also keeping up-to-date with new qualifications and more importantly, new technology in the industry and ensuring that members’ insurance meets the individual member’s needs.

Also, as the Registrar, it is Julie’s responsibility is to ensure that FHT members meet the required standards in order to appear on the Professional Standards Authority Accredited Register for Complementary Health and Social care.

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Karen Wilkinson

City & Guilds Industry Advisory Board

Bannatyne Health Club & Spa

Karen Wilkinson joined the Bannatyne Group in 2007 as national spa manager, before becoming group head of spa in 2012. Bannatyne now operates 38 spas in its health clubs and hotels with a further six due to open in 2017.

Bannatyne Spa has 38 properties in its portfolio with another six set to open in 2017 and more on the horizon, so the retention of both customers and staff is crucial to maintain our growth and improvement targets.

In terms of our staff, we have found that incentives, good communication and people management are crucial aspects of retaining good therapists and managers at every level. Great commission schemes that invite over-performance have yielded exceptional results, while our annual awards and quarterly competitions also help us to keep staff engaged. Our Balanced Scorecard and benchmarking protocols help to focus our managers on internal and external KPIs and how these affect the business.

Incentives to achieve high scores undoubtedly drive behaviour, with quarterly rewards and recognition following. We have an annual ‘Spa Roadshow’ to celebrate this success and to congratulate those who have excelled, be that an outstanding regional performance or an exceptional individual therapist. We also focus on succession planning to grow our next generation of spa managers. An interactive training development programme highlights key competencies around business drivers and how these impact positive results in the spa; this has been implemented throughout the Bannatyne business.

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Louise Searles

City & Guilds Industry Advisory Board

I started my career in 1984, completing a 3 year Hair, Beauty & Wigmaking course at Havering College, working as a hairdresser and therapist in hotels, salons and spas in Romford, Cornwall and Reading, until 1988 when I established my first business within a hairdressing salon in Chelmsford. After a year, needing more of a challenge, I enrolled on a teacher training course and returned to Havering College in a sessional post, becoming a full time lecturer in 1992.

I was introduced to City & Guilds by my head of department and fell in love with the whole examination process and became an examiner and then involved in the development and introduction of NVQs. I progressed to become an external verifier and held the post of Hair & Beauty Regional Lead Verifier for London & South East for several years. I loved this role, however gave it up in 2001 when I left Havering College to set up my own training centre.

The training organisation has changed greatly over the past seventeen years to meet the demands of learners and the industry. I maintained a semi-active role as a consultant with City & Guilds working on a variety of product developments, in particular with the assessment team and am very pleased to be involved with the development of the new developments.

Having delivered funded provision for the majority of the business’ life, the organisation has taken a change in direction: I now offers City & Guilds qualifications to mature private learners who are helped to create their own flexible learning plan incorporating the units they would like to study. I also helps those who have already undergone non regulated qualification training, to achieve formal qualifications by working on an individual basis to ‘fill in the gaps’ to support this I have extended the accreditation provision to satellite has centres around the UK and have developed online training resources.

My focus now is enhancing the quality of the learner’s journey, whilst meeting the industry’s needs and expectations to create quality, flexible, tailored training provision.

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Rochelle Saneria

City & Guilds Industry Advisory Board


Rochelle, Director of Curriculum at LCBT has always been passionate about making others and herself look and feel good, which is why she entered the world of Beauty, Spa and Wellness nearly 20 years ago.

Her experience spans across a variety of fields from working as a therapist in salons, counters and clinics, to running her own beauty room, managing a large 5* spa resort; to training, protocol design and teaching before progressing to become the Director of Curriculum at one of the largest specialist beauty colleges in the UK, The London College of Beauty Therapy.

Rochelle has gained a breadth of industry knowledge and experience in both the public and private sectors from being a small business owner, marketing, pre-opening and managing a luxury Spa Resort, training others, designing curriculums and content, working with small and large employers and a general understanding of business that is utilised to help guide and shape the future courses/qualifications on the City & Guilds National Advisory Committee for Spa, Beauty and Nails.

‘Continual learning and development is crucial and a must for everyone in the industry, whether you are still practicing or not. The world is always evolving and new innovations shaping the future. Failure to keep up with the industry and trends will leave you behind. I love to inspire people and making a positive contribution to the Spa, Beauty and Education sectors.’ Rochelle Saneria

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Sarah Fillaudeau

City & Guilds Industry Advisory Board

Hale Country Club & Spa

I’m a highly-experienced therapist with over 38 years in the industry.  So where did it all begin…

As a teenager, I used to watch the Love Boat and dreamed one day I would work on board a luxury liner sailing around the world.

I started out in the hair and beauty industry as an apprentice, once qualified I set sail for working for Coiffeur Transocean and guess what? Sailing around the world doing my dream job on board the love boat….

This is where I was introduced to the world of luxury Spa’s and service of excellence.

Before returning to the UK I had one more stop Bermuda, a small island in the middle of the Atlantic it was here I was given the opportunity to work for Bersalon as Salon and Spa Coordinator and my passion for the Spa industry really began.

After spending time working at senior management level within a major hotel chain, I decided to share my passion and started teaching in further education.  For many years, I have delivered high quality training experiences encouraging learners to take part in the UK Skills competitions which is dubbed to be the Beauty Olympics! One of the highlights of my career is watching one of my learners walk on stage and take the gold medal, It’s awesome industry.

I joined City & Guilds as an external quality assure, consultant and moderator, I have aided in the writing and development of the new technical qualifications and been instrumental in developing forearms massage technique.

You can catch me most weekends at the Hale Country Club and Spa, I’m still on the shop floor doing what I love to do, working with clients helping them on their spa journey….

So, what’s my advice or tip… Find a job you love to do and you will never work a day in your life and dream big…I did…!

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Susan Cressy

City & Guilds Industry Advisory Board

Susan Cressy Spa & Beauty

Susan Cressy is a leading Beauty Therapy Author, Practitioner and Education Consultant. She has 45 years experience working within the industry and at various levels in teaching. Her experience includes Salon Management, Teaching in the FE Sector, being a Company Trainer, an External Assessor, a Course Developer and working with other professionals to set industry standards. She is a professional who is highly experienced in all aspects of beauty and spa therapy up to and including level 4 and is passionate about improving the standards and career opportunities for students today.