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Recognise employees’ skills, knowledge, values and behaviours with custom-branded digital credentials.

Talk to our Skills Specialists

Skills are one of the most valuable currencies that individuals, organisations and economies have in today’s world of work. 

With our custom-branded digital credentials, you can track the skills within your workforce, identify skills gaps and provide formal recognition of employees’ achievements. 

And you don’t have to stop at skills. Whether you want to credential knowledge, values, behaviours or roles, digital credentials give employees the recognition they deserve. 

Unlike other organisations, we offer a fully managed credentials service, so you don’t have to worry about admin or using a new platform. 


What are digital credentials?

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Showcasing an individual’s accomplishments or abilities, digital credentials are an alternative to paper certificates – a digital badge that can be shared on social media and added to email signatures, raising the profile and digital footprint of your brand.

Information about the skills, knowledge, values or behaviours that an employee has demonstrated sits behind each credential and can be viewed by third parties when a credential is shared. With blockchain security, digital credentials are trustworthy, verifiable and tamper-proof.

What are the benefits of digital credentials?

Make skills more visible

Digital credentials help to professionalise your learning and development offer, ensuring that you have a central view of the skills within your organisation and the training that employees have completed. For any companies looking to become a skills-based organisation, this visibility of skills is essential.

Strengthen workforce planning

You can use digital credentials data to identify your organisation’s current and future skills gaps, designing training around those needs. Digital credentials also support internal mobility and succession planning, enabling you to create progression routes and learning pathways for different roles and individuals.

Build a culture of learning

Formally recognising learning and celebrating success will increase employees’ engagement with training. For longer programmes, you can issue credentials each time a module finishes, keeping learners motivated and improving completion rates. You can also use credentials for bite-sized programmes and microlearning.

Promote your brand

Digital credentials are highly shareable, with many individuals posting their digital badges on LinkedIn and other social platforms. Employees become ambassadors for your organisation, generating significant brand exposure.

Support talent acquisition

Prospective employees can view your suite of digital credentials and see how you formally recognise and invest in staff, helping you stand out in competitive labour markets.

Increase customer trust

Being able to check the skills, knowledge and competence of your employees provides reassurance for your clients and could help you win more business.

Talk to our team about digital credentials

Why should you choose digital credentials from City & Guilds?

 
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Save time with a managed service

We’re different to other digital credential providers because we offer a fully managed service. We design bespoke credentials with your company branding and issue them to employees on your behalf, saving you time and resource.

 
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Certify anything you like

Digital credentials aren’t limited to skills. You can choose to certify knowledge, values, behaviours, roles – anything that matters to your organisation and your employees.

 
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Trust the global skills partner of choice

City & Guilds has been at the forefront of global workforce development for almost 150 years and we’ve issued over one million digital credentials.

 
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Elevate your whole L&D offer

If you’re looking for extra support with internally developed training – for example, developing your training strategy or quality systems, creating your programmes or measuring their impact – we provide flexible consultancy services to complement and enhance your digital credentials strategy.

 

How can digital credentials be customised?

Our in-house team of professional designers will create the credentials for you – using your logo and your brand colours. Our brand doesn’t appear anywhere – this is all about your organisation. 

We’ll also apply your branding to your credential webpages and the emails sent to employees when they receive a credential. 

 
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costa coffee digital badge
costa coffee digital badge
costa coffee digital badge


How does the managed service work?