Following a review of the rail industry in May 2021, which highlighted challenges with customer experience, Network Rail launched its Service Academy to train teams across the organisation with the skills they need to lead with a customer focus at every stage of their journey.
For the Customer Service Design team at Network Rail, it was essential that the programme not only provided colleagues with the relevant skills and knowledge to better support customers, but external recognition from a trusted partner too.
‘We wanted to be able to offer something really inviting to colleagues, to show that we’re really investing in them and providing them with skills and a prestigious certificate.’
Lucy Hart, Customer Service Design Manager, Network Rail