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Skills Story: IBM

Snapshot

IBM’s apprenticeship programme has a retention rate of over 90%, but it also delivers value for the business from day one, as apprentices work on live projects as an integral and fully supported part of their skills development.  

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The organisation

IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. They help clients in more than 175 countries capitalise on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to their clients.



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The learning and development need

95% of IBM’s annual cohort of apprentices are school leavers. They join either degree apprenticeships (Level 6) or Level 4 programmes, some of which are delivered in-house by IBM, such as the Junior Management Consultant programme. 

Recruitment to the programmes focuses on skills, behaviours and values rather than qualifications, with an emphasis placed on the attributes that the company prioritises, such as creativity, adaptability, problem-solving, teamwork and customer focus.  

The intent is that the company can then help these early career professionals quickly grow and develop the skills they need in their immediate roles, which is essential because consultancy apprentices work as part of IBM’s client-facing team from day one.

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The skills approach

IBM has a deep-rooted skills focus and culture of learning, as illustrated by its well-established THINK40 programme, which requires all employees to complete at least 40 hours of skills development a year. Reflecting this, a key part of the initial assessment of prospective apprentices is whether they value continuous learning. 

Once they start, their learning will mostly be on the job. While they follow a core curriculum to develop knowledge and skills, 80% of their time will be spent on client projects. This is then supported by extensive coaching and mentoring, with each apprentice having monthly performance reviews with senior managers like John Griffin, Learning and Development Leader for Early Professionals.  

The company has identified the key skills for different apprenticeship pathways, and each month, apprentices assess their progress against these. At the same time, so do the managers, drawing on information such as client and colleague feedback. The manager then monitors how the apprentice is progressing against the required knowledge, skills and behaviours – which becomes a starting point for discussion. 

One common outcome of this is that apprentices are made aware of areas where they have become ‘unconsciously competent’: where they have developed valuable skills through the work they are doing, without realising. This provides an opportunity to not only reflect on what they have learned, but how they did it – resulting in more understanding of their learning style and capacity. 

The monthly review process also helps identify learning needs, whether in areas where the apprentice is not developing skills as expected, or where they have a particular interest. John and his colleagues are there to guide apprentices to the most relevant learning pathways, including joining internal communities. ‘There are thousands of options available,’ John observes, ‘so part of our role is to help them find the training that best aligns with their ambitions and the company’s needs.’  

To ascertain the latter, John and other L&D professionals have ongoing conversations with colleagues across the business to understand what skills are currently most required. 

This intensive support lasts for the duration of the apprenticeship. After completion, the mentoring relationship remains, with apprentices able to contact those who have supported them for ongoing guidance.


“The skills-based organisation model is what IBM has always been like. For employees, work becomes more fulfilling when you know what you do and the skills you have are aligned with success.”

John Griffin, Learning and Development Leader for Early Professionals, IBM UK

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The impact so far 

The first critical impact is in the speed at which apprentices start to add tangible value to client projects – something monitored through client and colleague feedback. 

Second is the impressive retention rate of apprentices at IBM: 92%, compared to UK-wide targets of around 67%. IBM hope that early career employees will stay in the organisation but even if they move on, IBM feel that they’ve made a positive impact in contributing to tackling skills shortages in the UK. 

There are also notable and highly visible successes. Leon Butler, Chief Executive for IBM UK and Ireland, came through the early career programme. A former apprentice from 10 years ago is now leading a 50+ strong team. 

But some of the most valuable outcomes are harder to measure. The programme clearly establishes the link between individual skills and organisational strategy. Apprentices understand quickly that their success in the business depends on acquiring relevant skills and using them effectively. They can also see that upskilling and reskilling is business as usual for IBM, reaffirming the company’s skills focus and learning culture. 

This is invaluable for an organisation where skills-based deployment to projects is the norm.  Apprentices not only have an understanding of what skills they can bring to each project, but also the need to develop new skills so they can continue to add value.

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The leadership view 

The THINK40 programme was initially launched by a former chairperson – embodying IBM’s skills commitment. The continued growth of the apprenticeships programmes underlines how they are valued in the business. 



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What’s next? 

The strategic focus for IBM is on hybrid cloud and AI solutions, so developing these skills will  be central for current and future apprentices. 

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