City & Guilds is named a 2018 Superbrand

Influential list of UK brands - Superbrands ranks City & Guilds as one of the top 100 brands in the UK and number one in the Education, Training & Development’ category

12 March 2018

The strength of the City & Guilds brand was recognised today after it was awarded top spot in the ‘Education, Training and Development’ category and named one of the UK’s top 100 brands by Superbrands.

Each year, Superbrands influential survey identifies the UK’s strongest B2B brands assessed on three criteria: quality, reliability and distinction. The survey considers thousands of brands that are independently chosen by their Expert Council and by individual business professionals from across the UK.

The top business Superbrands for 2018 included other global players like Apple, Barclaycard, JCB, Microsoft and British Airways.

David Phillips, Director of Marketing, Apprenticeships and Technical Education at City & Guilds, said: “The City & Guilds brand has always been synonymous with delivering high quality professional and technical education that helps people get into a job, progress on the job and move onto the next job."

“To be in in the top 100 ranking in the Business Superbrands list alongside so many other well-regarded brands is a real honour. We’re especially delighted to be named as the top brand in our field."

“The strength of the City & Guilds brand is one of the key things that sets us apart from our competitors. The businesses and governments that we work with often do so because they know that our brand signifies high-standards."

“Our brand and our heritage is incredibly important to us, so to be recognised as a result of the hard work we’ve done to maintain and evolve the brand with our customers and other stakeholders is really fantastic.”

Stephen Cheliotis, CEO of The Centre for Brand Analysis and Chairman of Superbrands comments: “We’re thrilled to be able to celebrate some of the UK’s strongest brands. Competition in the B2B space has become fiercer than ever before, so gaining or retaining Superbrand status is a notable achievement.”

About Superbrands

Tracking and celebrating the UK’s leading business-to-business brands since 2001, the 2018 Business Superbrands were identified by surveying 2,500 business professionals from across the UK and a voluntary Business Superbrands Council, comprised of leading business-to-business marketing experts.

Superbrands influential annual survey identifies the UK’s strongest business-to-business brands. This year the process, saw just over 1,500 brands judged against the three core factors inherent in a Superbrand: quality, reliability and distinction.

To find out more visit the Superbrands website