Level 2 Retailer (9306)

Last Updated: 21 Nov 2018

Product code 9306

The Retailer Level 2 apprenticeship is for learners working in a wide range of retail settings.

Our apprenticeship offer provides all the materials and solutions you need to sustain flexible delivery models that are cost effective, time efficient and meet the learning styles of your apprentices. It helps motivate them to be successful, productive in their role and are fully prepared for end-point assessment.  And our high-quality, rigorous end-point assessment, can be delivered at a convenient time for your apprentice.

The main purpose of a retailer is to assist customers when they purchase products and services, which requires a good understanding of the stock being sold, the variety of ways customers can shop and the ability to process payments, for example, using a till. Retailers must be passionate about delivering a quality service that always aims to exceed customers’ expectations. They can work in a variety of shops and other retail establishments such as small boutiques, large high street chains, supermarkets and well-known department stores. More specialist retailers include funeral services, garden centres, delicatessens and people who work in remote environments for example in telephone, on-line and mail order retail.

The Retailer Apprenticeship typically lasts 12 months.


Use product code 1013-22 to order our On-programme.

The Level 2 Certificate in Retail Knowledge is the non-mandatory qualification which will provide the learner with the background knowledge needed to succeed in retail, covering the essential concepts to help get a first retail job or advance a current role. Topics include customer service, selling, teamwork as well as health, safety and security issues.

For more information please visit the 1013 qualification webpage here

In addition our apprenticeship training manual (order code: TL159643/ 9780851934068) supports the learner to develop the skills, understanding and behaviours and help them to be competent at gateway and ready for end-point assessment. We also offer SmartScreen resources (order code: SS06013).

End-point assessment

Use product code 9306-12 to order our EPA.

The assessment events include:
• On demand short answer e-volve test – 30 minutes
• Practical workplace observation – 2 hours
• Professional discussion – 1 hour

At end-point assessment the apprentice must show they can perform in the occupation in a fully competent, holistic and productive way. All elements of the assessment are graded fail/pass/distinction. 

When the apprentice passes their assessment successfully, we’ll apply to the ESFA for the apprenticeship certification. We also provide our own City of Guilds-branded statement of achievement.

How to register

Interested in using our high-quality on-programme materials or end-point assessment service? There are three ways to either find out more or to order what you need:

1. If you’re an existing City & Guilds customer, go to Walled Garden and select the materials you need or register your apprentice for end-point assessment. (You may need to submit a request to deliver if you don’t yet have approval for that standard.)
2. Get in touch with directsales@cityandguilds.com. Our Direct Sales Team can explain our different products and services and start getting you set up as a customer or give existing customers support on the new apprenticeship arrangements.
3. Speak to your City & Guilds Business Manager about how to access our products or how to register your apprentices with us.

Here you can find all documents related to this suite of apprenticeship.

By clicking on the section headings below, you can access a variety of documents such as the qualification handbooks and assessment materials, Statements of Purpose, and recognition letters from industry and employers.

Some documents may be password protected. Passwords can be retrieved by logging in to WalledGarden.com and visiting the Administration section of the relevant qualification catalogue page.

Interested in delivering this apprenticeship?

Find out more about how to become an approved City & Guilds centre or fill out our online customer application form