Case Study - Claire Hurley

Claire learned new skills - and now runs her own fashion business

25 April 2012

Medals for Excellence 2012 – Highly Commended

Qualification: Diploma in Fashion Design
Centre: Mallow College of Tailoring, Ireland

Claire Hurley has always been a creative individual. She began making clothes intuitively and without any training. She wanted her clothes to fit and flatter her and they should be made as well as possible. After a while she realised her visions of new and original clothing designs were being held back by her limited ability and technical knowledge. She realised making clothes was something she was good at, and she really enjoyed it! Her new found passion for fashion made her want to learn more. How could she best work with different materials and draft patterns to turn her ideas into actual garments? And there was a possibility she could turn something she loved doing into a business livelihood!

Claire studied for a Diploma in Fashion Design with Mallow College of Tailoring. Although she found the workload quite heavy she believes it was necessary for learning and developing her skills. Her learning experience was positive, full of exciting challenges and her hard work and dedication has paid off. Claire was not only awarded a City & Guilds Highly Commended in the 2012 Medals for Excellence programme, she won the Mallow College of Tailoring Designer of the Year in 2010 and 2011 – the first person to win two years in a row.

Claire believes it was her City & Guilds qualification that has given her the tools and confidence to start her own business; a small independent design label where she does all aspects of the business, from design and production to marketing and sales. Claire is currently travelling and working around the world (another passion of hers) surrounding herself with creative places and people in various fields to gather inspiration for her own work.




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