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Assured – Training Validation and Quality Assurance

Demonstrate your commitment to L&D excellence and improve the quality of your internally developed training with Assured.

Talk to our Skills Specialists

If you have internally developed training programmes – or you’re thinking about setting them up – having them validated and quality assured by an external partner demonstrates that the programmes you’ve created are best in class.

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What is Assured?

Assured is City & Guilds validation and quality assurance service for internally developed training. As well as showcasing your commitment to L&D excellence, Assured enables you to recognise learners with digital credentials from our globally respected brands.

Planning, delivering, improving and assessing professional training is in our DNA – and Assured is built on this expertise and experience.

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What programmes can be Assured?

We can validate and quality assure any type of internally developed training from any sector or industry because we review your systems and processes, not the content or delivery of your training.

Leadership and management programmes are Assured by ILM, a part of City & Guilds.

You bring:

    Deep knowledge of your organisation’s strategic goals and skills needs

    Expertise in your industry – you know what content your training must cover

    Clarity on the learning outcomes your training aims to achieve

We bring:

    Almost 150 years of expertise in skills development

    The Assured Benchmark – our global quality standard that we can apply to any training, no matter how specialised it is

    Recommended improvements to help you enhance the quality of your training


"It was great to work with an external consultant because it validated the programme we designed in-house, making sure that we’re delivering best-in-class training across our leadership, across the organisation and across the world."

Suzie Hawkes, Leadership & Talent Development Lead, British Airways

How will Assured benefit you and your organisation?

Explore how Assured adds value for L&D teams, employees and the wider organisation.

Proving L&D excellence

External validation from a trusted partner provides credible evidence of the quality of your programmes. Assured isn’t just a box ticking exercise – it’s a respected quality mark that you can be proud of.

Improving training quality

The Assured Benchmark Standards offer structure and support for identifying improvements. We’ll provide recommendations during the approval process and the annual renewal process, so the quality of your training will keep getting better, year after year.

Consistency

Getting your programmes quality assured shows that they meet global Benchmarks Standards and can be scaled across your company with consistent learning outcomes.

Engagement

Offering digital credentials that are dual branded with your logo and ours will boost learners’ motivation and commitment as they gain long-lasting recognition of their achievements.

Recruitment and retention

Providing externally validated training shows that you invest in your staff, giving your company a competitive edge and securing your talent pipeline of current and prospective employees.

Commercial opportunities

Many organisations who’ve developed their own training programmes choose to offer them externally to employees from other organisations, providing an additional revenue stream and boosting their brand presence within the sector.

Let's discuss how Assured can benefit your organisation and help you overcome common challenges with internally developed training.

Talk to our Skills Specialists

Which organisations have Assured programmes?

Here’s a selection of digital credentials from employers who’ve chosen to recognise their employees’ achievements through Assured.

costa coffee digital badge
eon next digital badge
novuna digital badge
pilz digital badge
papa johns digital badge
evri digital badge
veolia digital badge
the royal mint digital badge

Why do companies choose Assured?

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Facilitating global training rollout at British Airways

Delivering consistent leadership development worldwide with strong employee uptake.

See British Airways’ Story

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Increasing training uptake at Network Rail

Recruiting 1,000 colleagues to their internal customer service training programme.

See Network Rail’s Story

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Driving organisational performance at Your Housing Group

Strengthening leadership capability to improve productivity and performance.

See Your Housing Group’s Story

Who will you work with?

Assured is a highly collaborative and personal service. For your initial conversations and proposal, you’ll talk to one of our dedicated Skills Specialists. They’ll find out about your goals and needs, and answer any questions you have.

Once you begin the Assured process, we’ll assign one of our L&D Specialists to your organisation, who will work in partnership with you throughout the approval process and beyond.

"City & Guilds have been amazing in terms of how they support us. Not only do they quality assure our programme, but they offer consistent support whenever we need. They really do go above and beyond."

Melita Bonoy, Project Manager, Network Rail


How is your training evaluated?

Assured benchmark wheelWe assess and validate the way in which you plan, design, maintain and evaluate your training against the Assured Benchmark Standards. There are five core standards for all programmes and a sixth core standard for leadership and management programmes, plus two additional standards for programmes with assessment and/or digital learning.

Your dedicated L&D Specialist will conduct an in-depth review of your programmes and provide expert feedback on areas where your programmes meet our standards and where there are opportunities for improvement.

When it comes to timings, we’re very flexible and entirely led by you, making sure the key dates and requirements are manageable for your team.

Talk to us about Assured

What are the stages of the approval process?

What does the annual renewal process involve?

Your Assured programme is subject to an annual renewal of approval to ensure that the programme continues to meet the Assured Benchmark Standards. To keep delivering value to you and your organisation, we also provide recommendations for further improving the quality of your programmes.



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Looking for help developing your training?

We offer consultancy services across every aspect of internally developed training, covering strategy, content, assessment, evaluation and measuring ROI.

Find out more

Please note: Assured is designed for bespoke training and learning programmes and, as such, is not subject to regulatory requirements and conditions. Any use of terms such as ‘accreditation’, ‘validation’, ‘recognition’, ‘approval’ or ‘quality assurance’ in relation to Assured programmes does not indicate formal approval by a regulatory authority.