This qualification equips learners with the knowledge and understanding required to use social media as an effective business promotion tool. It covers the key benefits of social media marketing, including raising brand awareness, reaching wider audiences, building customer engagement, and promoting products or services. Learners will also develop an understanding of the potential risks associated with social media use and gain practical knowledge to help them use social media platforms safely, responsibly, and confidently to support business growth.
This qualification is designed primarily as an awareness-raising course, providing a valuable foundation for anyone interested in understanding how to promote a business using social media.
To deliver these qualifications you will need qualified tutors & assessors and suitable facilities -The requirements for these can be found in the qualification handbook.